In this digital age, simply creating a website or social media account for your business is far from enough. More and more companies need to find creative ways to boost audience engagement. Not only that, but the average attention span of adults is getting increasingly lower, which is why companies need to incorporate the latest technologies to stay relevant.
In this article, we will elaborate on the five main reasons why company profile videos are crucial to your business’ success.
1. Grabs and Retains Audience Attention
When compared to other forms of media, videos tickle the highest number of human senses, which will create a more engaging experience for the audience. From music and voice-over to high-tech shots, the audience are more likely to stay and keep watching the video. When compared to two-dimensional images, videos surely keep the audience wanting more.
2. Allows Businesses to Portray A Curated Image
Videos follow specific storylines, which are designed to induce certain thoughts and emotions. This allows you to choose the kind of image or branding that you’d like the audience to perceive. For instance, if the aim is to create a professional look, then darker colours and succinct dialogues will work better. However, if the goal is for the audience to feel excited and energized, brighter colours and casual dialogues will do just that.
3. Helps Boost Your Search Engine Optimization (SEO) Efforts
The world of SEO is getting more complicated and competitive as time goes by. This is precisely why posting videos can be a great tool to refresh the look of your website, channel, or social media. Search engines are more likely to score your business higher if the content that is posted are of various types, such as videos, images, reels, blogs, etc. Having a higher rank on the search engines are important, so that the target audience can easily find your sites from just one search entry. This is also crucial to prevent your competitors from catching the audience’s eyes first. Videos have been proven to increase traffic to sites by up to 157%.
4. Nurtures an Emotional Connection with the Audience
Videos can be the excellent choice when it comes to building emotional connections with the audience. Companies will benefit from creating behind-the-scenes or ‘people-behind-the-brand’ videos, as they portray the stories of the heroes behind your brand. When customers relate and resonate with the stories, they are more likely to support the brand through purchases or other call-to-actions.
5. Improve Your Email Marketing Efforts
Having customers open their cold emails is a huge challenge on its own. By displaying an entertaining, succinct video on what the business has to offer, customers are more likely to click on it and keep watching until the end. This works, because watching videos is so much easier for the customers to do than reading paragraphs of email.
Videos are greatly beneficial to the business, as they help grab and retain customers’ attention, allows the business to craft their own image, aids in SEO and email marketing efforts, and help nurture emotional connections with the audience. With such benefits, it is therefore crucial to present beautifully-crafted videos, as they hold the keys to the business’ success.
As an established and professional production house, Matavisuals creative agency is more than ready to partner with you in creating a company profile video and various other types of videos that will empower your business to the next level. We are a production house Indonesia and an Asia media production company. Our services include company profile videos, digital corporate videos, TVCs, hotel and resort videos, multi-cam immersive videos, and so much more.