To our Indonesian audience – when thirsty, do you tend to ask for an ‘Aqua’ instead of ‘mineral water?’ Or maybe, ‘Indomie’ in replacement of ‘instant noodles?’
Both cases reflect the golden standard of brand awareness, in which customers use the brands ‘Aqua’ and ‘Indomie’ to replace the whole industry. Therefore, brand awareness is defined as the degree of customer recognition of a brand name and the products or industry that they are competing in. The ultimate goal is for customers to mention your brand every time they are looking for a product category that you are selling.
Simply having a brand is far from enough, as there are millions of even newer brands being built each day. This is precisely why consistently building your brand effectively is important. A brand that has achieved high levels of brand awareness within their customer base will enjoy these benefits – increased customer recognition, higher perceived credibility, builds trust and confidence, attracts great talent, and so much more.
Interested in all of the above? Read on to discover our four top tips to boost your brand awareness.
1. Add a Personality to Your Brand
With millions of brands competing for customers’ attention across multiple industries, your brand needs to stand out and present unique selling points in order for customers to easily remember the brand. It’s crucial to understand the target audience, how they communicate, and what trends they are keeping up with. This is so that your brand can select the best tone-of-voice that will resonate the most with the audience. Several tone-of-voice examples include funny, professional, casual, serious, smart, and many more.
2. Utilise Content Marketing to Your Advantage
As we live in an icnreasingly digital world, most of the information anyone needs can be found online, which is why it would be beneficial for businesses to curate amazing social media feeds. Most customers tend to search for a product or brand online first, before checking out the physical store. In most cases, customers would just shop online without ever needing to interact with your brand in the offline world. Therefore, ensure that the brand’s online presence is informative, entertaining, and easily-accessible to the customers.
3. Hand Out Branded Merchandises
Remember the branded pens or pencils that hotels give out to their guests? Or better yet, recall the free stickers that gyms give out to their members? Those are examples of businesses making an effort to stand out in the customers’ eyes. By handing out free branded merchandises, customer will bring the useful items everywhere they go, which increases the chance of them remembering the brand. It is detrimental that the merchandises are useful to the target audience, otherwise they would just be thrown away and put to waste.
4. Crafting Video Content of Great Quality
Professionally-crafted videos are not only good for search engine algorithms, but they are also a great way to introduce or explain the brand in an entertaining and succinct way. In this fast-paced world, customers would prefer to spend their limited time watching and consuming information without having to read or scroll the screen. As results, audience engagement and brand awareness will increase.
To attract and retain customers, a business needs to have a good degree of brand awareness. As customers associate your products to your brand name, they will be more likely to re-purchase and refer the brand to friends and family. To boost brand awareness, our four tips include – adding personality to the brand, utilising content marketing, handing out branded merchandises, and crafting high-quality video content.
As an established and professional production house Jakarta and Bali, Matavisuals videographer photographer and Matavisuals Post Production Studio are more than ready to partner with you in creating various types of videos that will empower your business to the next level. As a corporate media production house, our services include company profile business videos, digital corporate videos, TVCs, hotel and resort videos, multi-cam immersive videos, virtual reality bali, and so much more.